Coges was chosen by SERIM for the cashless vending in Milan!

Coges is proud to announce that SERIM chose Coges as a supplier for some vending systems for the City of Milan. The installation foresees the activation of 400 Coges Engine cashless systems equipped with a 4G connection module and a PMT Nebular Pay Credit Card Reader to be completed within the first months of 2021. The systems will be installed inside some schools, offices and public buildings of the Lombard County Seat.

“This configuration represents a unique and revolutionary event for the Italian vending, because most part of the systems will be installed without any device for the cash validation and will work only with the MyKey key and physical or virtual credit cards” observes Mario Majo, Coges Commercial Director “It will be the greatest installation of pure cashless systems in Italy in a moment of institutional thrust as regards electronic payments.”

SERIM is a top 10 company in the Italian vending sector with about 50 Euro millions of yearly revenue and it is a key member of the Coven consortium. SERIM involved Coges in this project of high strategic and symbolic value at the end of a long negotiation. It involved many company’s positions: from the Sales Dept. to R&D one, with the help of the Customer Service; the aim was to answer to the needs of SERIM in an excellent way, considering the high-profile opportunity was given to Coges.

One of the most appreciated aspects by the consumers who purchase a product from a vending machine is its easy use and the PMT Nebular Pay Credit Card Reader will guarantee to the users an immediate experience: to make the payment it is enough to move the credit card or the smartphone near to the Reader.

The payment with virtual cards doesn’t require any app download. Nebular Pay is compatible with all the credit and debit credit card circuits (Visa, Mastercard, VPay, Maestro, American Express…) and the virtual electronic wallets (Google Pay, Apple Pay, etc.), which foresee a rapid cash transfer on the Customer’s bank account. In addition to the direct purchase of products from the vending machine, the Nebular Pay Reader will allow the end user to recharge the credit on his own MyKey key. Thanks to the Nebular connectivity service, the payment solution requested by SERIM will also permit to the Operator to benefit from an online technical portal with some functions: product stock management, remote firmware and database update of the payment systems, remote refund of the credit on key and much more.

“The elimination of cash will not be a problem for the end user” – adds Majo – “Italy is moving rapidly as regards cashless payment and this year there will be an additional acceleration of this trend thanks to the demand of more hygienic and sure payment methods, due to the Coronavirus. Surely this is a challenge for us and we are proud that SERIM made this choice; we believe that Milan is the ideal lab-territory for this innovation.”

With this solution Coges and SERIM intend to be pioneers in the development of digital applications for vending; a partnership based on a mutual trust which will be an important step for the evolution of our sector.

Do you need more info?