Coges is proud to present the new generation of MyKey rechargeable cashless keys, already available for purchase. With the new version, Coges intends to transform MyKey into a point of contact between the physical media and the Internet of vending, without sacrificing the solidity of proprietary technology and the simplicity of use that make this product an indispensable element of the coffee break. The evolution of MyKey passes through the unprecedented possibility of connecting to a “showcase” on the web (product pending patent), which also represents a communication platform between the Operator and his customers.
“This is an important technological innovation for the world of vending.” Mario Majo, commercial director of Coges says “The web showcase connected to MyKey allows the user not only to read the information on his key, but also to send information directly to the Operator, a service previously impossible for a physical token. Thanks to the integration with our Nebular connectivity service, the Operator now has a tool to get in direct contact with end users of the vending machine without leaving their office, send refunds on a specific fob and analyze habits of consumption of his customers in greater detail. These are just some of the functions currently implemented: the development potential is extended.”
MyKey is a small electronic memory, ideal for holding a credit and making purchases on unattended points of sale such as vending machines. With over 30 million tokens on the European market, MyKey has been for over fifteen years one of the most known and loved rechargeable media for vending machines in Italy and abroad. The novelties of the new series are not limited to integration with the Cloud world: the physical token has also changed, with a new design and 5 brilliant colours that will not fail to attract attention. The new MyKey is compatible with all Coges Key readers of the second and third generation. Thanks to the new technology adopted for the key manufacturing, moreover, it is possible to print the Operator’s logo directly on the key with a personalized, accurate and long-lasting laser engraving.
The connection between MyKey and the web showcase is immediate. On one side of the new MyKey there is a QR code, a simple technology known by everyone: by framing the QR code with your smartphone, the user will be directed to a page already personalized with the logo, colours and contact information chosen by the Operator. The MyKey web showcase can do even more for Operators who use Nebular, the connectivity service provided by Coges. In this case, the user registered on the web showcase has access to exclusive functions such as reading their credit on the key, sending feedback, contacting the Operator and viewing their purchasing history. Registered MyKey users and their messages are automatically integrated into the Nebular platform: in this way the Operator will be able to view the feedback received, respond to requests, check all transactions (purchases and top-ups) made on the connected vending machines and even send a refund to the user, remotely topping-up the credit on MyKey.
“Being close to the customer is essential for a service like this.” confirms Alberto Conte, Site Director of Coges “The web showcase extends to the key the typical advantages of mobile solutions, but at the same time offers the Operator a dedicated and customized space: a way to make your business known and give importance to your brand. Each web showcase is, in practice, a page distinct from the others, of which the Operator is the protagonist. It is also a service that could make a difference in the case of public or private tenders.”
Practical, lively and ever smarter: in 2020 MyKey continues to be the symbol of Coges, a bridge between electronic technology and innovation more and more driven towards connectivity and software solutions.