Coges increases its commercial strength in the DACH area to be even closer to its customers

The Italian company Coges enthusiastically announces the expansion of its commercial service in Germany, Austria and Switzerland, thanks to the inclusion of a new Country Manager dedicated exclusively to these countries in its staff.

The role will be filled by Mr. Günter Maas, a well-known person in the vending world for both, the great experience accumulated, whilst working for some of the most important brands in the industry and on the other hand, for his historic role as Board Member in the European Vending & Coffee Association (EVA) for 4 years and as a Board Member at the German Vending association (BDV e.V.) with more than 12 years of participation. For the future he will be taking a proactive role again in the committee for payment and telemetry at the BDV e.V. in the first place and more to come in the second.

Coges is very proud to welcome Günter into its commercial team.” Daniele Ioriatti, Sales Manager of the Italian company, confirms: “In the European market, traditional payment systems such as change-giver coin mechanisms and cash validators are still fundamental, but the push towards increasingly innovative and technologically advanced cashless payment systems, open loop and connectivity solutions is growing every day. The relationship with the customer must evolve, including from a commercial point of view, to embrace the needs of such a differentiated industry. Coges is investing heavily in the acquisition of new talent, not only in the Research and Development area but also in the commercial office. We are sure that Günter Maas will make an excellent contribution to the growth of Coges and the satisfaction of all our customers.”

Within the Azkoyen Group, Mr. Maas will work as Country Manager of the Payment Technologies division for the Coges and Vendon brands reporting to Sales Manager Daniele Ioriatti. His objective is to further increase Coges’ business in the German-speaking markets, integrating the excellent work carried out for many years by the Coges retailers present in the area and by the Area Manager of Coges Lorenzo Giuliani, who will continue to be active on the market. Günter Maas will also have the goal of developing a direct commercial relationship with the most important vending operators present in these countries.

We are sure that his experience and competence will be of fundamental importance to achieve this objective and will make him appreciated as a new strong point of Coges’ strategy on the international market.

Stay in touch with Günter Maas by calling +49 173 5204030 or sending an email to

Tags: 01 October 2023
Do you need more info?